It’s time to have some fun! Lead4Change Lesson 5 teaches students how to Brand Their Team. Branding is an important first step in how you will communicate, market and involve others in your project. Students will look at businesses and how they chose their brand, and then go through the process themselves.
After doing the hard work of self awareness, building trust on your team, choosing an issue for your project and determining your big goal, the lesson on branding is a great middle point for your work.
It is fun to come up with a team name, mascot and slogan. It creates a sense of identity and gives shape to the idea for your project focus.
Take a few minutes and hear from David Novak on how to Brand Your Team.